comparisons
Flo vs Euki: Mass Market Data Broker vs Privacy-First App
Flo settled a $59.5M class action for sharing your reproductive health data. Euki is free, on-device, and backed by a nonprofit. Here's how they compare.
The download numbers tell one story; the FTC enforcement action tells another Flo is the most downloaded period tracker in the world. Its prediction algorithms benefit from the largest dataset in the category. Its feature set is genuinely comprehensive. The FTC also took enforcement action against Flo in 2021 for sharing users' reproductive health data with Facebook, Google, and Flurry without consent. A class action over the same conduct settled for $59.5M in September 2025 (Reuters 2025 09 25). These are public facts from federal records. Euki is a nonprofit backed app with a fraction of Flo's downloads. Its UI is functional rather than polished. Its prediction accuracy is lower because it doesn't have Flo's dataset. It is also free, on device, account free, and has no documented history of selling user health data. The feature gap is smaller than it appears The common assumption is that private apps sacrifice features. Euki covers period tracking, fertile window prediction, sexual health education, contraception logging, STI information, and pregnancy tracking. It runs on both iOS and Android. The gaps compared to Flo are real but narrower than expected: Flo's predictions are mo