pricing-breakdowns
Published by Floriva · Updated 2026-03-31 · How Floriva checks its guides
Flo Premium Pricing: Is $4.99/mo Worth the Privacy Risk
Flo Premium costs $4.99/mo and includes Anonymous Mode. Flo settled a $59.5M class action for selling user data in 2025. Here is what you are paying for.
Flo Premium costs $4.99/mo and includes Anonymous Mode, which limits data sharing. But the FTC took enforcement action against Flo in 2021 for sharing user health data with Facebook and Google, and the underlying architecture remains cloud-based. Anonymous Mode is a policy control on top of server-based storage, not a structural change. Floriva is a paid app with no free tier, with on-device storage as the default.
What Flo Premium Actually Includes
Flo has three tiers: a free ad-supported tier, Premium at $4.99/mo, and Premium Plus at $9.99/mo. The free tier covers basic cycle tracking and predictions but shows ads. Premium removes ads, adds health reports, AI chat, and Anonymous Mode.
Anonymous Mode is the privacy-relevant addition. When you turn it on, Flo replaces your name and email with a random identifier in its systems. This makes your data harder to link back to you within Flo's infrastructure.
What Anonymous Mode Does Not Do
Anonymous Mode does not change where your data lives. Your cycle history, symptom logs, and health data stay on Flo's servers. It makes your data harder to identify. It does not remove your data from Flo's servers.
A court order for your data can still apply to Anonymous Mode accounts. The data is there. Anonymous Mode is an obfuscation layer, not an absence of data.
This matters most in US states with abortion restrictions. Even pseudonymous data on a server can be legally compelled.
The Enforcement History Problem
In 2021, the FTC found that Flo shared user health data with advertising partners. Flo's privacy policy had said it would not do this. Flo responded by creating Anonymous Mode and changing its data practices.
The question is: if the previous privacy promises were not kept, why would the new ones hold? The business model has not fundamentally changed. The incentive to monetize user data is still there.
In September 2025, a combined $59.5M class action settlement resolved claims by affected users. On August 1, 2025, a jury separately found Meta liable for accessing user data from the Flo app.
Comparing the Actual Cost
Flo Premium at $4.99/mo buys ad removal, health features, and a privacy control layer on top of server-based storage. Floriva is a paid app with no free tier that provides on-device storage as the default, with no ad layer to remove and no privacy mode to unlock. For users whose primary concern is data privacy rather than feature depth, the architecture is stronger regardless of price.
Cited signals
- $59.5M class action settlement against Flo Health, Google, and Flurry, September 2025 Reuters, September 25, 2025
Plans or tiers
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | Basic cycle tracking and predictions; Symptom and mood logging; Ad-supported free tier with documented historical health-data sharing; Data stored on Flo's servers; No Anonymous Mode |
| Premium | $4.99/mo or $39.99/yr | Ad-free experience; Anonymous Mode (limits data linkage); Advanced health insights and reports; AI health chat; Data still stored on Flo's servers |
| Premium Plus | $9.99/mo | Everything in Premium; Specialist consultations; Priority customer support; Data still stored on Flo's servers |
Flo pricing tiers vs Floriva
| Plan | Price | Ads | Anonymous Mode | Data Location | Subpoenable |
|---|---|---|---|---|---|
| Flo Free | $0/mo | Yes | No | Flo servers | Yes |
| Flo Premium | $4.99/mo | No | Yes (paid) | Flo servers | Yes |
| Flo Premium Plus | $9.99/mo | No | Yes | Flo servers | Yes |
| Floriva | Paid app (no free tier) | No | Default | Your device | No |
Quick answers to the obvious questions.
Does Flo Premium protect your data
Flo Premium includes Anonymous Mode, which limits the linkage between your identity and your health data within Flo's systems. However, your data remains on Flo's servers. Anonymous Mode is a policy-level control, not an architectural change. The FTC enforcement action established that Flo shared data despite privacy promises. The server-based architecture that made that sharing possible has not changed.
Is Flo Anonymous Mode worth paying for
Anonymous Mode is a meaningful improvement over Flo's free tier. It limits the identifiability of your data within Flo's system. The question is whether paying for privacy on an app that has a documented history of violating privacy promises is the right approach. Floriva offers on-device storage where privacy is not a feature layer but the default architecture.
How does Flo Premium compare to Floriva on price
Flo Premium is $4.99/mo. Floriva is a paid app with no free tier that keeps core records on your device with no readable central cycle database. Flo Premium reduces data exposure within a cloud-based system; Floriva reduces cloud exposure by design.
Questions people ask before they switch.
Why is Flo's free tier free
Flo's free tier is supported by behavioral advertising. The ads are targeted using user health data including cycle information. The FTC enforcement action documented that this advertising infrastructure included data sharing with Facebook and Google without user consent. The free product exists because the user data funds it.
What exactly does Flo Anonymous Mode do
Anonymous Mode replaces your identifying information (name, email) with an anonymous identifier in Flo's systems and limits what health data is linked to your account. Flo describes it as making your profile unlinkable to your real identity. Your data still exists on Flo's servers; it is just associated with a pseudonymous identifier rather than your email address.
Did Flo raise prices after the FTC enforcement action
Flo reorganized its tier structure after the FTC action, including moving Anonymous Mode from a promised feature to a paid add-on. Users who were told privacy was included as part of Flo's basic promises found themselves paying for a feature that should have been the baseline.
Is Flo free tier safe to use
The free tier is ad-supported and historically shared user health data with advertising platforms. Post-settlement, Flo states this has changed. But the data is still stored on Flo's servers and is technically accessible via subpoena regardless of any policy change.
What did the $59.5M settlement cover
The combined $59.5M settlement resolved a class action lawsuit brought by Flo users affected by data sharing with Facebook and Google. It was reached in September 2025 and involved Google, Flo Health, and Flurry. On August 1, 2025, a jury separately found Meta liable for accessing user data from the Flo app.