Why is Flo's free tier free

Flo's free tier is supported by behavioral advertising. The ads are targeted using user health data including cycle information. The FTC enforcement action documented that this advertising infrastructure included data sharing with Facebook and Google without user consent. The free product exists because the user data funds it.

What exactly does Flo Anonymous Mode do

Anonymous Mode replaces your identifying information (name, email) with an anonymous identifier in Flo's systems and limits what health data is linked to your account. Flo describes it as making your profile unlinkable to your real identity. Your data still exists on Flo's servers; it is just associated with a pseudonymous identifier rather than your email address.

Did Flo raise prices after the FTC enforcement action

Flo reorganized its tier structure after the FTC action, including moving Anonymous Mode from a promised feature to a paid add-on. Users who were told privacy was included as part of Flo's basic promises found themselves paying for a feature that should have been the baseline.

Is Flo free tier safe to use

The free tier is ad-supported and historically shared user health data with advertising platforms. Post-settlement, Flo states this has changed. But the data is still stored on Flo's servers and is technically accessible via subpoena regardless of any policy change.

What did the $59.5M settlement cover

The combined $59.5M settlement resolved a class action lawsuit brought by Flo users affected by data sharing with Facebook and Google. It was reached in September 2025 and involved Google, Flo Health, and Flurry. On August 1, 2025, a jury separately found Meta liable for accessing user data from the Flo app.

pricing-breakdowns

Flo Premium Pricing: Is $4.99/mo Worth the Privacy Risk

Flo Premium costs $4.99/mo and includes Anonymous Mode. Flo settled a $59.5M class action for selling user data in 2025. Here is what you are paying for.

What Flo Premium Actually Includes Flo operates three tiers: a free ad supported tier, a Premium tier at $4.99/mo, and a Premium Plus tier at $9.99/mo. The free tier includes basic cycle tracking and prediction but remains ad supported. Premium removes ads, adds health reports, AI chat features, and Anonymous Mode. Anonymous Mode is the privacy relevant addition. When enabled, Flo replaces your identifying information with a pseudonymous identifier in its systems, which limits the identifiability of your data within Flo's infrastructure. What Anonymous Mode Does Not Do Anonymous Mode does not change where your data lives. Your cycle history, symptom logs, and health data remain on Flo's servers. Anonymous Mode reduces the ease of linking your data back to your identity, but it does not remove your data from Flo's infrastructure. A court order compelling Flo to produce user data can still apply to accounts using Anonymous Mode. The data exists on the server. Anonymous Mode is a level of obfuscation, not an absence of data. The distinction between reducing data linkability and removing data from servers is the central issue. Users in US states with abortion restrictions, or in other