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How Period Tracker Apps Collect and Use Your Data

Period tracker apps collect far more than cycle dates. What data is collected, how it is used, and what FTC actions against Flo and Premom revealed.

What Period Tracker Apps Actually Collect The visible data is only part of the picture. When you log a period date, a mood, or a symptom, the app records that entry. It also typically records when you opened the app, what you tapped, how long you spent on each screen, and device identifiers that link this session to your broader digital profile. This behavioral layer, not just the health data itself, is what makes period tracking data valuable to advertisers. Combined with external data from brokers, a detailed profile of a user's reproductive health, lifestyle, and purchasing behavior can be assembled from what looks like a simple cycle log. The FTC Enforcement Record Two enforcement actions define the legal landscape: Flo Health (2021) The FTC found that Flo shared health data, including menstrual and pregnancy information, with Facebook and Google for advertising purposes, despite its privacy policy stating it would not. The FTC entered a consent order requiring Flo to obtain user consent before sharing health data. A $59.5M class action settlement followed in September 2025. Premom (2023) The FTC found that Premom shared sensitive reproductive health data with two analytics fir