Can I find out if a data broker has my reproductive data?

Some data brokers offer consumer lookup tools where you can search for your own records. Major brokers like Acxiom (LiveRamp), Oracle Data Cloud, and others have opt-out pages. California residents can demand disclosure under CCPA. The challenge is that hundreds of data brokers exist, and there is no single registry.

How do I opt out of data broker profiles?

Submit opt-out requests to major data brokers individually. Start with the largest: Acxiom, Oracle, Experian's marketing division, and any brokers identified through a search of your name. Services like DeleteMe automate some of this process. Opting out is ongoing, brokers re-acquire data over time.

Does data broker activity violate any laws?

In most US states, data broker activity is legal. Vermont and California require data brokers to register with the state. California's CCPA gives consumers rights to opt out of data sales. Some states have proposed bills restricting the sale of location data near healthcare facilities. Federal regulation of data brokers remains limited. This is not legal advice.

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Data Brokers and Your Reproductive Health Information

Data brokers buy and sell reproductive health information derived from period trackers, location data, and purchase history. Here is how they get it, what they do with it, and how to opt out.

How Reproductive Data Enters the Broker Ecosystem Data brokers do not hack period trackers. They do not need to. Reproductive health information reaches them through legitimate looking commercial channels that operate in the open. App SDK data : When a period tracker embeds third party SDKs. Facebook, Google Analytics, advertising networks, those SDKs transmit usage data to their parent companies. That data enters the broader digital advertising ecosystem, where brokers can access it through data exchanges, advertising partnerships, and direct purchase agreements. The FTC's enforcement actions against Flo and Premom documented exactly this pipeline. Location data : Apps that request location permissions, weather apps, navigation apps, games, social media, sell location data to brokers either directly or through intermediary data exchanges. A broker receiving precise GPS coordinates can identify visits to OB GYN offices, fertility clinics, Planned Parenthood locations, and pharmacies. Reporting by news organizations and investigative journalists has documented brokers offering datasets that included location data from visits to reproductive health facilities. Purchase data : Retaile