pricing-breakdowns

Maya Period Tracker Pricing: What You Pay and What It Costs You

Maya is free to download but runs on ad SDKs that harvest your cycle data. The real price is your reproductive health information sold to advertising networks.

What Maya Costs in Money Maya is a free period tracking app. You download it, open it, and start tracking without paying anything. If a premium tier exists, it removes ads and may add analytics features, but the free version is fully functional for basic cycle tracking. This makes Maya attractive if you are looking at period trackers purely on sticker price. Zero dollars beats any subscription. But sticker price is not total cost. What Maya Costs in Data Maya's business model is advertising. The app embeds software development kits (SDKs) from advertising networks directly into its code. These SDKs run alongside the app and collect data that gets sent to ad platforms. Privacy International investigated Maya in 2019 and found it was sharing intimate health data with Facebook's SDK. The data included information about contraception methods, moods, and sexual activity. This sharing happened before users had even agreed to Maya's privacy policy. The app was transmitting data to Facebook the moment it opened. This is not a bug. This is how ad funded apps work. The advertising SDK needs data to target ads effectively. The more personal the data, the more valuable the targeting. Reproduct