Maya Period Tracker Pricing: What You Pay and What It Costs You

Maya is free to download but runs on ad SDKs that harvest your cycle data. The real price is your reproductive health information sold to advertising networks.

Maya is free to download and use. It makes money through advertising SDKs embedded in the app, which means third-party ad networks receive data about your cycle, symptoms, and usage patterns. The real cost is not monetary but informational.

What Maya Costs in Money

Maya is a free period tracking app. You download it, open it, and start tracking without paying anything. If a premium tier exists, it removes ads and may add analytics features. The free version works for basic cycle tracking.

Zero dollars beats any subscription if you are looking at sticker price alone. But sticker price is not total cost.

What Maya Costs in Data

Maya makes money through advertising. The app embeds software development kits (SDKs) from ad networks into its code. These SDKs run alongside the app and send data to ad platforms.

Privacy International investigated Maya in 2019 and found it was sharing intimate health data with Facebook's SDK. The data included contraception methods, moods, and sexual activity. This sharing happened before users had agreed to Maya's privacy policy. The app was transmitting data to Facebook the moment it opened.

This is not a bug. This is how ad-funded apps work. Ad SDKs need data to target ads. The more personal the data, the more valuable the targeting. Reproductive health data is among the most personal data a person creates.

The Ad-SDK Problem

When people hear "ads," they picture banner placements. The real mechanism goes deeper. Ad SDKs are code libraries from companies like Meta, Google, and smaller ad networks that run inside the app. They can collect:

Device identifiers that link your activity across apps
Usage patterns showing when and how often you track
Behavioral signals that inform advertising profiles
App-level data the developer permits access to

The ad network does not just show you a banner. It builds a profile. That profile follows you across every other app and website using the same ad network. Your period tracking data becomes one input in a cross-platform advertising identity.

What Happens to That Data

Once data reaches an ad network's servers, the app developer no longer controls it. The ad network's privacy policy governs what happens next. That data can be retained, combined with other sources, and used for purposes the original app never described.

Maya can update its own privacy policy. It cannot update Facebook's or Google's. Once the SDK transmits data, it belongs to the receiving platform.

Server Storage and Legal Exposure

Maya also stores your tracking data on its own servers. This creates a second exposure risk. Server-stored health data can be reached through subpoenas, court orders, and law enforcement requests.

In states with abortion restrictions, server-stored cycle data is a specific legal risk. Missed periods, late cycles, and fertility indicators stored on a company's servers can be compelled by authorities. The developer may fight a request, or may not. You have no control over that decision.

Floriva's Model

Floriva is a paid app with no free tier. That subscription is the entire business model. No ads, no ad SDKs, no data flowing to ad networks. All tracking data stays on your device.

There is no server to subpoena because there is no server storing your health data. There are no ad SDKs in the code because the subscription covers all revenue needs.

The subscription is the price. Not a floor price with hidden data costs on top. The full price.

The Real Comparison

Maya costs $0 and your reproductive health data. Floriva costs a subscription and nothing else. The question is whether your cycle data, symptom logs, and fertility indicators are worth more or less than that to you.

For many people, the answer was not clear until they understood what "free" actually meant.

Cited signals

Privacy International reported that Maya shared intimate health data with Facebook's SDK before users accepted a privacy policy. Privacy International, 2019

Plans or tiers

Plan	Price	What you get
Free	Free	Full period tracking with ads Period and ovulation tracking; Symptom and mood logging; Cycle predictions; Health articles and tips; In-app advertisements
Premium	Check app store for current pricing	Ad-free experience with additional features Ad-free interface; Advanced cycle analytics; Priority support

Maya vs Floriva: Cost Comparison

Factor	Maya	Floriva
Monthly price	Free (ad-supported)	Paid app (no free tier)
Ad-supported	Yes	No
Data sold to advertisers	Yes, via ad SDKs	No
Account required	Yes	No
Data location	Maya servers	Your device
Subpoena exposure	Yes	No

What you actually pay over time.

Ad-SDK data collection: Maya embeds advertising SDKs from major ad networks. These SDKs collect device identifiers, usage patterns, and behavioral data to serve targeted ads. Your cycle dates and symptom logs become inputs for advertising profiles.
Third-party data sharing: Privacy International's 2019 investigation found Maya sharing intimate health data with Facebook's SDK before users even agreed to a privacy policy. The app transmitted data about contraception use, moods, and sexual activity to advertising platforms.
Server-side data storage: All tracking data is stored on Maya's servers, making it accessible via legal process and vulnerable to breaches regardless of your ad preferences.

Quick answers to the obvious questions.

How much does Maya cost

Maya is free to download and use. Revenue comes from advertising SDKs embedded in the app. If a premium tier is available, check the app store for current pricing. The free tier is the primary product, funded by user data flowing to ad networks.

Is Maya really free

Maya costs nothing in subscription fees. It costs your reproductive health data, which flows to advertising networks through embedded SDKs. Privacy International documented this data flow in 2019, finding that Maya shared cycle and symptom data with Facebook before users consented to anything.

Questions people ask before they switch.

What ad SDKs does Maya use

Maya has historically embedded Facebook SDK and other major advertising network SDKs. These SDKs collect device identifiers, behavioral data, and can access app-level data to build advertising profiles. The specific SDKs may change over time, but the ad-supported business model requires this data flow.

Did Maya change after the Privacy International report

Privacy International's 2019 report documented Maya sharing intimate data with Facebook SDK. Maya updated its privacy practices in response, but the fundamental business model remains ad-supported. Ad-supported apps require data sharing with ad networks to function.

Why choose Floriva over Maya

Floriva is a paid app with no free tier that keeps core records on your device. No ads, no ad SDKs, no readable central cycle database, and no account required for core tracking. Maya is free because your health data funds the product through advertising. Floriva is paid because your subscription funds it directly.