pricing-breakdowns
Published by Floriva · Updated 2026-04-01 · How Floriva checks its guides
Period Tracker Pricing (2026): The Real Cost of Free
11 period trackers from $0 to $12.99/mo. Two have FTC enforcement actions. Three store data on-device. Full pricing and privacy table.
Period trackers range from $0 to $12.99/mo. Ad-supported free apps like Flo have historically monetized reproductive health data, the FTC took enforcement action against Flo in 2021, and a $59.5M class action resolved in September 2025. Floriva (paid, no free tier) keeps core records on-device with optional encrypted sync. Euki (free) and Drip (free, Android) are local-only.
The Market: $0 to $12.99/mo
The period tracker market splits into three pricing categories.
Free, data-monetized: Flo's free tier, historically. The app is free because user health data funds advertising revenue. The FTC documented this with Flo in 2021. It is the oldest business model in consumer tech applied to reproductive health data.
Free, mission-funded: Euki, Drip, Spot On. These apps charge nothing because a nonprofit or open-source community funds them. No data monetization, but sustainability depends on grants and community maintenance.
Paid subscription: Flo Premium ($4.99/mo), Clue Plus ($9.99/mo), Stardust ($7.99/mo), Glow ($9.99/mo), Natural Cycles ($12.99/mo), Floriva (paid, no free tier). The subscription covers server infrastructure, app development, and in some cases FDA clearance and clinical research.
Note: Natural Cycles raised prices in June 2025. The $12.99/mo figure listed here was current at original publication. Check current rates directly.
The Two Verified Data-Sharing Incidents
Two apps in this comparison have documented FTC enforcement actions.
Flo Health (2021): The FTC found Flo shared health data, including period dates, pregnancy status, and symptoms, with Facebook and Google advertising SDKs without user consent. The FTC issued a consent order. In September 2025, a combined $59.5M class action resolved claims by affected users.
Premom / Easy Healthcare (2023): The FTC found Premom shared sensitive health and location data with Chinese analytics firms Umeng and Jiguang without adequate disclosure.
These are the only two period tracker companies with FTC enforcement on record for data sharing as of early 2026.
What the Comparison Table Reveals
The table above shows that "free" and "server-based" go together in almost every case. The exceptions are Euki and Drip, which are free and on-device, but both have structural limitations: no sync, platform restrictions, or grant-dependent continuity.
Floriva is one of the few trackers that combines on-device storage, iOS and Android support, and encrypted cross-device sync as a paid subscription with no free tier.
Cited signals
- $59.5M class action settlement (September 2025) against Google, Flo Health, and Flurry for sharing reproductive health data with advertising platforms Reuters, September 25, 2025
- Period tracker market ranges from $0 (Euki, Drip, Spot On) to $12.99/mo (Natural Cycles), most paid options cluster at $5, $10/mo App store pricing, March 2026
Plans or tiers
| Plan | Price | What you get |
|---|---|---|
| Market Average | Free, $12.99/mo | Cycle tracking; Period predictions; Health logging |
Period tracker app pricing and privacy comparison
| App | Free Tier | Paid Price | Data Sold | On-Device |
|---|---|---|---|---|
| Flo | Yes (ad-supported) | $4.99/mo or $39.99/yr | FTC action 2021; $59.5M settlement 2025 | No |
| Clue | Yes (no ads) | $9.99/mo or $59.99/yr | No enforcement found | No |
| Natural Cycles | No | $12.99/mo or $99.99/yr | No enforcement found | No |
| Euki | Yes (full features) | No paid tier | No (nonprofit-funded) | Yes |
| Drip | Yes (full features) | No paid tier | No (open source) | Yes (Android only) |
| Stardust | Yes (limited) | $7.99/mo or $69.99/yr | States not selling | No |
| Spot On | Yes (full features) | No paid tier | No (Planned Parenthood) | No |
| Glow | Yes (limited) | $9.99/mo or $59.99/yr | No enforcement found | No |
| Ovia | Yes (limited) | Free (employer-sponsored) | Shared with employers (disclosed) | No |
| Premom | Yes (limited) | $4.99/mo | FTC action 2023 | No |
| Floriva | No | Paid app (no free tier) | No (on-device architecture) | Yes |
Quick answers to the obvious questions.
Which period tracker apps have been caught selling user data
Two period trackers have faced FTC enforcement for sharing user data without consent. The FTC took enforcement action against Flo Health in January 2021 for sharing health data, including period dates and pregnancy status, with Facebook and Google advertising SDKs. Premom (Easy Healthcare) was subject to FTC enforcement in May 2023 for sharing data with Chinese analytics firms Umeng and Jiguang. A $59.5M class action against Google, Flo, and Flurry was settled in September 2025.
What is the cheapest private period tracker
Euki and Drip are free and store data on-device. Euki supports iOS and Android; Drip is Android-only. Both are limited by no cross-device sync. Floriva is a paid app with no free tier that adds encrypted sync with iOS and Android support.
What does 'on-device storage' mean for period trackers
On-device storage means readable cycle data is stored on your phone or tablet, not in the app developer's central database. This means there is less company-held data to request, breach, or change by policy. Apps with server-side storage, even those with strong privacy policies, have a server record that is technically accessible via court order.
Is paying for a period tracker worth it
The value of a paid period tracker depends on what you are paying for. Flo Premium at $39.99/yr removes ads and adds Anonymous Mode but leaves data on Flo's servers. Natural Cycles at $99.99/yr adds FDA clearance for contraception. Floriva keeps core records on your device and offers optional encrypted sync. The price buys architecture, not just a policy promise.
Questions people ask before they switch.
How does Ovia handle user data
Ovia's business model includes offering employers an aggregate analytics version of user data for workplace wellness programs. This is disclosed in Ovia's terms of service, but users may not realize that selecting a workplace plan means sharing data with their employer's wellness program. The consumer app version does not involve employer sharing.
What happened with Flo and the FTC
The FTC took enforcement action against Flo Health in January 2021 after finding Flo shared user health data, including menstrual cycle information and pregnancy status, with Facebook, Google, and third-party analytics firms through embedded SDKs. The consent order required Flo to obtain user consent before sharing health data and to notify affected users. The FTC case reference is 192-3133.
What happened with Premom and the FTC
The FTC took enforcement action against Easy Healthcare Corporation (maker of Premom) in May 2023 for sharing sensitive user data, including precise geolocation and health information, with Chinese analytics companies Umeng and Jiguang without adequate disclosure or consent.
Which period tracker is best for users in states with abortion laws
For users in states where reproductive healthcare is criminalized, the key factor is whether readable data sits on a company server. Floriva keeps core records on your device and has no readable central cycle database. Euki and Drip are local-only.