What did the FTC find about Premom

In 2023, the FTC took enforcement action against Easy Healthcare Corporation, the maker of Premom, for sharing users' sensitive health data — including fertility and pregnancy information — with third-party companies including AppsFlyer, Google, and others without adequate user consent. The FTC found this violated promises Premom made about data privacy.

Is Premom safe to use after the FTC action

Premom has stated it made changes in response to the FTC enforcement action. However, the underlying architecture remains cloud-based — your data exists on Premom's servers. Policy changes don't change architecture. A cloud-based app can always change its data sharing practices again. An on-device app can't share what it doesn't have.

Does Floriva work with ovulation test strips

No. Floriva does not have connected hardware features. Premom's ovulation test strip reader is a genuine feature advantage for users doing LH surge tracking. If connected hardware is essential to your fertility tracking, Premom offers something Floriva doesn't.

comparisons

Floriva vs Premom: Privacy Architecture After the FTC Enforcement

Floriva vs Premom compared on privacy and data handling. Premom faced FTC enforcement in 2023 for sharing health data without consent. Floriva stores everything on your device.

In 2023, the FTC found that Premom shared users' fertility and pregnancy data with third party companies — including AppsFlyer and Google — without adequate consent. This wasn't a breach. It was a business practice. The company chose to share your reproductive health data, got caught, and faced enforcement. Floriva stores your data on your device. There's no server to share from, no third party SDK receiving your cycle data, no business practice to discover through an FTC investigation. The Core Difference Premom's privacy failure wasn't a bug. It was a feature of cloud based architecture combined with an ad tech business model. When your data exists on a company's servers, the company can share it. Whether they will depends on policy, incentives, and oversight. The FTC found that Premom's incentives won. Floriva's architecture makes that failure mode impossible. The data is on your device. There's no server side copy to share with AppsFlyer, Google, or anyone else. Data Architecture Premom requires an account and stores data on cloud servers. The FTC enforcement action revealed that the app included third party SDKs that received user health data. This is a common pattern in free