privacy-in-practice

Telehealth and Period Tracking: Data Risks Explained

When you share cycle data with a telehealth provider, HIPAA may not protect it. Here's what happens to that data and how to protect yourself.

The HIPAA Gap in Telehealth Telehealth has expanded a lot, and with it the assumption that sharing reproductive health data online is protected the same way a doctor visit would be. That assumption is often wrong. HIPAA, the Health Insurance Portability and Accountability Act, applies to covered entities: healthcare providers who conduct electronic transactions, health insurers, and healthcare clearinghouses. It also applies to their business associates when those associates handle protected health information. What HIPAA does not cover is consumer facing health apps that operate outside of a clinical care relationship. Most period tracking apps are not HIPAA covered. The FTC made this clear in its 2021 enforcement action against Flo Health, which found that Flo shared user reproductive health data with Facebook and Google via embedded analytics SDKs. Flo was not prosecuted under HIPAA because HIPAA did not apply. The FTC used Section 5 of the FTC Act, which prohibits unfair or deceptive trade practices, to take action. The same logic applies to telehealth platforms that operate as subscription wellness services rather than traditional medical providers. Whether your data is protec