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How to Audit Any Period App's Privacy Before Trusting It
A practical framework for evaluating period tracker privacy beyond marketing claims. What to look for in privacy policies, permissions, and SDK behavior.
Why Privacy Policy Language Is Not Enough In January 2021, the FTC took enforcement action against Flo Health based on a finding that the company shared user health data with Facebook and Google via embedded analytics SDKs. Flo's own privacy policy stated it would not share health information with third parties. The discrepancy was not that Flo deliberately lied. The SDKs did what analytics SDKs do: they transmitted user behavior and device data, which in this case included health information, to the SDK providers. Flo's privacy policy was written about Flo's own data handling practices, not about the third party code embedded in the app. This case illustrates why reading a privacy policy is necessary but not sufficient. You also need to know what third party code is in the app and what that code does. The Four Part Audit Framework 1. Where is the data stored Read the privacy policy's storage and retention section. Look for "our servers," "cloud based storage," or "transmitted to our systems." If you see any of these, the data lives on the company's infrastructure and can be accessed by the company, subpoenaed by courts, or exposed in a breach. Apps with genuine on device storage w