pricing-breakdowns

What Does a Free Period Tracker Actually Cost The Data Price

Free period trackers are paid for with data: advertising targeting, health data broker sales, analytics SDK sharing, and legal exposure. The FTC's action against Flo documented exactly how this works.

"Free" is a price point. It is not a business model. Every app requires servers, developers, bandwidth, and support staff. These cost money. When an app is free to the user, the money comes from somewhere else. Where it comes from determines what you are actually paying. The Three Business Models Behind Free Period Apps Model 1: Advertising Revenue From Health Informed Targeting The most common model for large free apps: the app collects behavioral data, analytics SDKs send that data to advertising networks, and those networks use it to show you targeted ads across the web. The period app does not necessarily "sell" your data in the legal sense. Instead: You use Flo's free tier and log that you are trying to conceive Flo's Facebook SDK sends an event to Facebook's servers Facebook adds this to your advertising profile You start seeing targeted ads for fertility supplements, OB/GYN practices, and pregnancy gear Advertisers pay Facebook for showing these ads to you Facebook keeps the revenue; Flo gets analytics tools and attribution data in exchange The period app company does not receive money for your specific record. It receives something more valuable: advertising tools and an an