privacy-in-practice

App Store Privacy Label Check for Period Apps

A plain-language checklist for reading App Store privacy labels before you trust a period app with cycle, symptom, sex, or pregnancy notes.

An App Store privacy label can help you compare apps faster. It should not be the only thing you read.

For a period app, the label matters because the data can include cycles, symptoms, sex, pregnancy, fertility goals, mood, pain, and notes. Use this check before you create an account or add old history.

1. Start with the label

Open the app's App Store page. Find the App Privacy section.

Write what you see.

Label section What the app lists Concern level Data Used to Track You low / medium / high Data Linked to You low / medium / high Data Not Linked to You low / medium / high Data Not Collected low / medium / high

Do not stop at the heading. Tap through and read the data types.

2. Check the sensitive data types

Mark each type if it appears.

Health and Fitness. Sensitive Info. Contact Info. Location. Identifiers. Purchases. User Content. Search History. Usage Data. Diagnostics.

For a period app, Health and Fitness is expected. The question is what else appears with it.

3. Ask why each data type is needed

Data type Good question to ask Location Why does a period app need location? Identifiers Are device IDs used for ads or analytics? Contact Info Is an account required? Usage Data Who receives app use events? Purchases Is purchase data tied to health data? Sensitive Info What exact data is included?

If the label uses a broad category, read the privacy policy for detail.

4. Compare the policy

Open the privacy policy. Search these words:

health period cycle pregnancy fertility sex location advertising analytics partner share sell disclose delete retain

Label says Policy says Match? yes / no / unclear yes / no / unclear yes / no / unclear

If the label and policy do not match, ask the company which one is current before you add sensitive data.

5. Check phone permissions too

The label is not the same as your current phone settings.

Check:

Health access. Location access. Notification previews. Bluetooth or wearable access. Photo access. Tracking permission. Background app refresh.

The label tells you what the developer says the app may collect. Your phone settings show what you have allowed on this device.

6. Simple pass, concern, fail score

Result What it means Pass The label is narrow, the policy is clear, and phone permissions make sense. Concern The label lists broad data types, but the policy gives some limits. Fail The label includes tracking, vague sensitive data, or unexplained location. Pause The label and policy conflict, or the policy is missing.

This is not a legal score. It is a buying checklist.

7. Message the company

Use this when the label is unclear.

text Subject: Question about App Store privacy label

Hello,

I am reviewing your app before I add period or health data.

Your App Store privacy label lists: copy the data types

Can you tell me:

1. Which period, symptom, fertility, pregnancy, or sex data you collect? 2. Which data is linked to my account or device? 3. Which data is used for ads, analytics, or tracking? 4. Which companies receive this data? 5. What is deleted if I delete my account?

Please link to the current policy section.

Thank you.

Floriva note

Use this same check for Floriva. An app that says it protects privacy should still be easy to check.

If a label, policy, or setting is unclear, pause before adding old cycle history.